The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.

As school communications professionals, we know this work never stands still. New challenges, rising expectations, and evolving tools require us to keep learning, stay connected, and continually sharpen our practice. One of PenSPRA’s greatest strengths is the collective expertise within our membership, and each month brings new opportunities to learn from one another. 

I’ve valued that network since joining the board in 2012, just a couple of years after starting my role at Williamsport Area School District. The statewide connections I’ve built through PenSPRA have been essential. While our jobs may look different from district to district, the heart of the work remains the same. This is a profession where it helps to have people you can share experiences with, rely on, and turn to for support. That common understanding is what keeps me involved year after year.

As symposium chair, I see that same spirit in action as our committee discusses emerging trends, communications challenges, and legislative developments at both the state and federal levels. The conversations we have are important, and our goal is to distill all of it into meaningful, relevant professional development for you.

Read Greg's message here!