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• PenSPRA Join the Conversation

  • When
    Thursday, December 07, 2023
  •  
    3:00 PM - 4:00 PM
  • Location
    Held via Zoom
  • Registered
    4342 registrants

  Register

  Join us on Thursday, December 7 at 3:00 p.m. to hear from Jennifer Chicosky, Chester County Intermediate Unit (CCIU) marketing & community engagement manager, about optimizing school communications by tracking and analyzing digital content performance, presenting methods to do so and highlighting free tracking tools for evaluating website traffic, user engagement and conversion rates.

  About the Presentation

  Presented by Jennifer Chicosky, CCIU Marketing & Community Engagement Manager

  Optimizing school communications requires tracking and analyzing the performance of digital content. This presentation will explore ways to track digital content and showcase a few free tracking tools that provide valuable insights. These tools offer diverse features and capabilities to analyze website traffic, user engagement and conversion rates. By implementing effective tracking methods, school communicators can gain a deeper understanding of audience behavior, evaluate performance and enhance the overall user experience.

  
  

  
  

  
  

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• Annual PenSPRA Symposium: Spring 2024

  • Start
    Thursday, March 07, 2024
  • End
    Friday, March 08, 2024
  • Location
    The Penn Stater Hotel & Conference Center

  Attend the largest gathering of school public relations professionals in Pennsylvania! 

  Mark your calendars for the annual PenSPRA Symposium on Thursday, March 7 and Friday, March 8, 2024, at the Penn Stater Hotel & Conference Center in State College, PA.

  Registration will be available in the near future.

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