PenSPRA Member Forum
Join us on Thursday, December 7 at 3:00 p.m. to hear from Jennifer Chicosky, Chester County Intermediate Unit (CCIU) marketing & community engagement manager, about optimizing school communications by tracking and analyzing digital content performance, presenting methods to do so and highlighting free tracking tools for evaluating website traffic, user engagement and conversion rates.
About the Presentation
Presented by Jennifer Chicosky, CCIU Marketing & Community Engagement Manager
Optimizing school communications requires tracking and analyzing the performance of digital content. This presentation will explore ways to track digital content and showcase a few free tracking tools that provide valuable insights. These tools offer diverse features and capabilities to analyze website traffic, user engagement and conversion rates. By implementing effective tracking methods, school communicators can gain a deeper understanding of audience behavior, evaluate performance and enhance the overall user experience.
Attend the largest gathering of school public relations professionals in Pennsylvania!
Mark your calendars for the annual PenSPRA Symposium on Thursday, March 7 and Friday, March 8, 2024, at the Penn Stater Hotel & Conference Center in State College, PA.
Registration will be available in the near future.
c/o Chester County Intermediate Unit
Downingtown, PA 19335
All Rights Reserved.