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Upcoming events

    • Thursday, December 07, 2023
    • 3:00 PM - 4:00 PM
    • Held via Zoom
    Register

    Join us on Thursday, December 7 at 3:00 p.m. to hear from Jennifer Chicosky, Chester County Intermediate Unit (CCIU) marketing & community engagement manager, about optimizing school communications by tracking and analyzing digital content performance, presenting methods to do so and highlighting free tracking tools for evaluating website traffic, user engagement and conversion rates.

    About the Presentation

    Presented by Jennifer Chicosky, CCIU Marketing & Community Engagement Manager

    Optimizing school communications requires tracking and analyzing the performance of digital content. This presentation will explore ways to track digital content and showcase a few free tracking tools that provide valuable insights. These tools offer diverse features and capabilities to analyze website traffic, user engagement and conversion rates. By implementing effective tracking methods, school communicators can gain a deeper understanding of audience behavior, evaluate performance and enhance the overall user experience.




    • Thursday, March 07, 2024
    • Friday, March 08, 2024
    • The Penn Stater Hotel & Conference Center

    Attend the largest gathering of school public relations professionals in Pennsylvania! 

    Mark your calendars for the annual PenSPRA Symposium on Thursday, March 7 and Friday, March 8, 2024, at the Penn Stater Hotel & Conference Center in State College, PA.

    Registration will be available in the near future.

Past events

Thursday, November 02, 2023 PenSPRA Join the Conversation
Monday, October 30, 2023 West Regional Meeting
Thursday, May 04, 2023 PenSPRA Join the Conversation
Monday, April 24, 2023 Annual PenSPRA Symposium: Spring 2023
Thursday, April 06, 2023 PenSPRA Join the Conversation
Friday, March 24, 2023 Central/East Regional Meeting
Thursday, March 02, 2023 PenSPRA Join the Conversation
Thursday, February 02, 2023 PenSPRA Join the Conversation
Thursday, December 15, 2022 West Regional Virtual Meeting
Wednesday, December 14, 2022 Central/East Regional Meeting
Thursday, December 01, 2022 PenSPRA Join the Conversation
Thursday, November 03, 2022 PenSPRA Join the Conversation
Thursday, October 06, 2022 PenSPRA Join the Conversation
Thursday, May 19, 2022 PenSPRA Central/East Workshop
Thursday, May 05, 2022 PenSPRA Join the Conversation
Thursday, March 31, 2022 Annual PenSPRA Symposium: Spring 2022
Thursday, March 03, 2022 PenSPRA Join the Conversation
Thursday, February 03, 2022 PenSPRA's Join the Conversation
Friday, December 17, 2021 PenSPRA Central/East Luncheon & Meeting
Thursday, December 02, 2021 PenSPRA's Join the Conversation
Thursday, November 04, 2021 Join the Conversation: Burning Issues
Friday, October 15, 2021 Half-Day Virtual PenSPRA Event
Thursday, October 07, 2021 Join the Conversation: Earning Trust and Respect from Stressed Out Staff
Thursday, September 02, 2021 PenSPRA's Join the Conversation: Virtual Event
Thursday, July 08, 2021 PenSPRA's Join the Conversation Virtual Event
Friday, November 13, 2020 How Individuals in Crisis Process Information and Implications for School Public Relations Officials (Part Two)
Friday, November 13, 2020 PenSPRA Professional Learning Webinar Series
Friday, November 06, 2020 How Individuals in Crisis Process Information and Implications for School Public Relations Officials (Part One)
Friday, October 30, 2020 Ensuring Your Website is Accessible: Lessons Learned from Being Part of an OCR-Directed Investigation
Friday, October 16, 2020 Conversational Knowledge of Copyright and Fair Use Guidelines
Friday, October 09, 2020 Consumer Branding: What School Districts Can Learn from Corporate Giants
Friday, October 02, 2020 School Advocacy and Outreach: How to Build Support for Your School from Your State and Federal Legislators
Friday, September 25, 2020 Marketing Your District's Online Learning Program: A Regional Approach


c/o Chester County Intermediate Unit

Downingtown, PA 19335

Phone: 484-237-5731

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