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Congratulations, Andrew and Kristin!

We  thrilled to congratulate and recognize two exceptional PenSPRA members, Andrew Robinson of Gettysburg Area School District and Kristin Boyd Edwards of Reading School District, on being selected to be team members on NSPRA’s Communication Technology and Innovation Project Team (Special Committee).

To learn more about this and NSPRA's other 2020-21 Committees, Project Teams & Task Forces, click here!

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Welcome to PenSPRA!

The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.

PenSPRA News

  • Monday, December 14, 2020 2:25 PM | Anonymous member (Administrator)

    PenSPRA Members,

    My name is Anthony Saraceno and I am a communication specialist at the Chester County Intermediate Unit located in Downingtown Pennsylvania. In addition to my job, I am a member of the Pennsylvania School Public Relations Associations (PenSPRA), the National School Public Relations Association (NSPRA), and a doctoral student in the Organizational Development (OD) program at the Cabrini University.

    The Study

    I am writing to invite you to participate in my research study, which seeks to understand the experience of crisis for communication professionals in K-12 LEAs. As communication, marketing, digital media and community engagement professionals, we have seen both the material and perceptual impact that crises can have on our organizations. However, our understanding of the experience of crisis, particularly for those who help to manage it, remains underdeveloped. This study looks to contribute towards our understanding of the experience of crisis and be one of the first studies to specifically utilize communication professionals in K-12 LEAs as primary subjects.


    In order to be eligible to participate in this study, you must be a communication, or some related job function, professional in a K-12 school, district or LEA who has at least 2-3 experience in your current organization and has assisted with a crisis during that time. I obtained your contact information from the PenSPRA [NYSPRA; NJSPRA] memberships list with the permission of the PenSPRA [NYSPRA; NJSPRA] leadership team.

    What You Will Need to Do

    If you decide to participate in this study, you will be participating in a series of virtual interviews with me. There will be approximately three interviews conducted over several weeks, with each interview lasting approximately an hour to an hour and a half, though the time will vary. Each interview will be recorded so that it can be transcribed and analyzed. Confidentially for all participants will be maintained by altering identifying information, utilizing pseudonyms for all participants, storing all recordings on a secure, password protected external hard drive and deleting all records within one year of the completion of the project. Within one week of each interview, I will reach out to set up a time for us to have a follow-up conversation to help verify both the information and the interpretation that I took away from our previous conversation.

    Remember, this is completely voluntary. You can choose to be in the study or not. If you'd like to participate or have any questions about the study, please email me at ajs586@cabrini.edu or give me a phone call at (610) 297-1121.

    Thank you very much.


    Anthony Saraceno

  • Wednesday, December 09, 2020 8:19 AM | Anonymous member (Administrator)

    After this past year, we all deserve a moment to celebrate our hard work. Once you're done giving yourself a well-deserved pat on the back, consider entering for your chance to be recognized further in PenSPRA's annual Excellence in Education Communications Contest! Learn more by visiting our Communications Contest webpage.

  • Wednesday, September 09, 2020 2:33 PM | Anonymous member (Administrator)

    It is with great disappointment that we have once again found it necessary to reschedule the annual PenSPRA Symposium. The Symposium scheduled for October 1 and 2, 2020, is now being rescheduled (again) for April 15 and 16, 2021.

    We know that you are disappointed, as are we. Back in March when we rescheduled for October, none of us thought we would still be working and learning remotely due to the pandemic, but here we are. Most of the districts in southeastern Pennsylvania opened fully online, and many of the districts throughout the commonwealth are either fully online or on a hybrid schedule. Indoor gatherings are still limited to 25 persons by order of the Governor, and many of our school districts have banned all non-essential staff travel.

    During times of crisis, it is often a great relief to spend time with your colleagues in order to share plans, bounce ideas off of one another and renew energy. However, the number of Coronavirus cases in the United States continues to grow, and we are all hoping that there will not be a Labor Day effect like there was a Memorial Day and Independence Day effect.

    As a result, many of us have been spending our days (and nights and weekends) creating, updating and revising school safety plans, letters to parents regarding the latest COVID-19 positive test results and crafting communications to our stakeholders and reviewing next steps. All of this has left little spare time for us to do our normal day-to-day communication tasks, which we still must do.

    Therefore, the Executive Board came to the conclusion that in the best interest of our members, their families and their coworkers, postponing the conference until the spring was the best course of action.

    We hope that you will be able to join us in April. We made arrangements with the hotel, and if you have already booked your room, it will be automatically cancelled. However, if you plan to join us in April, you will have to rebook your hotel room. A link for rebooking will be sent to all members who registered for the symposium.

    Your PenSPRA Symposium registration will automatically carry over for April. If you plan on joining us on April 15 and 16, you need not take any further action as far as registering for the symposium. However, we understand that the new dates may not work for you and your schedule, so if you would like a refund, please contact Marta Howard at MartaH@cciu.org or 484-237-5171.

    We look forward to seeing everyone in person in April at the PenSPRA Symposium!

    Thank you for understanding regarding the symposium, and please do not hesitate to reach out if you have any questions.

  • Wednesday, September 09, 2020 2:30 PM | Anonymous member (Administrator)

    We have created a page that contains a collection of news articles, health agency resources and school system templates related to the flu and coronavirus. This page is by no means exhaustive and in no way serves as an endorsement for specific resources, but serves as a collection point for those seeking resources and exemplars. Visit the Coronavirus webpage to learn more.

Have You Become a
PenSPRA Member Yet?

Join a driven, collaborative community that supports you as you share student accomplishments, gain valuable community input and shape public opinion. As a new member you will also be paired with an experienced mentor!

Membership benefits:

  • Free Regional Workshops
  • Access to Member Directory
  • Bi-weekly E-newsletter
  • Discounted Rate for Annual Publications Contest
  • Online Member Discussion Board and Resource Center
  • and more!

Learn more about PenSPRA or register to become a member.

A Message from PenSPRA's President

Dear Colleagues,

I have been a member of PenSPRA for more than 20 years. I am honored and excited to serve as your association president. The truth is that I have not always been as active in PenSPRA as I am today. I am here to tell you that membership is a great start, but being an engaged participant is the best way to reap PenSPRA’s benefits. Plus being involved makes being a member a lot more fun.

Read More!

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Phone: 484-237-5731

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