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Annual PenSPRA Symposium Rescheduled (Again)

It is with great disappointment that we have once again found it necessary to reschedule the annual PenSPRA Symposium. The Symposium scheduled for October 1 and 2, 2020, is now being rescheduled (again) for April 15 and 16, 2021.

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The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.

PenSPRA News

  • Wednesday, September 09, 2020 2:37 PM | Anonymous member (Administrator)

    In lieu of the symposium for the fall, we are pleased to announce the PenSPRA Professional Learning Series. On select Friday afternoons, PenSPRA will host a webinar from 2:00-3:00 p.m. on a school communications topic. Upcoming webinars include:

    1. Friday, September 25 - Marketing Your District's Online Learning Program: A Regional Approach
    2. Friday, October 2 - School Advocacy and Outreach: How to Build Support for Your School from Your State and Federal Legislators
    3. Friday, October 9 - Consumer Branding: What School Districts Can Learn from Corporate Giants
    4. Friday, October 16 - Conversational Knowledge of Copyright and Fair Use Guidelines

    Future webinars in the PenSPRA Professional Learning Series will include:

    • Ensuring Your Website is Accessible: Lessons Learned from Being Part of an OCR-Directed Investigation
    • Trauma-Informed Communications in Schools
    • How Individuals in Crisis Process Information and Implications for School Public Relations Officials
    • Protecting your Districtwide Data and Communication Systems
    • Between Words and Emotions: The Delicate Role of Language Professionals in Traumatic Communications
    • Managing Your Zoom Presence
    • Creating Weekly Principal Video Messages

    Register for an individual webinar or the entire series.  

  • Wednesday, September 09, 2020 2:33 PM | Anonymous member (Administrator)

    It is with great disappointment that we have once again found it necessary to reschedule the annual PenSPRA Symposium. The Symposium scheduled for October 1 and 2, 2020, is now being rescheduled (again) for April 15 and 16, 2021.

    We know that you are disappointed, as are we. Back in March when we rescheduled for October, none of us thought we would still be working and learning remotely due to the pandemic, but here we are. Most of the districts in southeastern Pennsylvania opened fully online, and many of the districts throughout the commonwealth are either fully online or on a hybrid schedule. Indoor gatherings are still limited to 25 persons by order of the Governor, and many of our school districts have banned all non-essential staff travel.

    During times of crisis, it is often a great relief to spend time with your colleagues in order to share plans, bounce ideas off of one another and renew energy. However, the number of Coronavirus cases in the United States continues to grow, and we are all hoping that there will not be a Labor Day effect like there was a Memorial Day and Independence Day effect.

    As a result, many of us have been spending our days (and nights and weekends) creating, updating and revising school safety plans, letters to parents regarding the latest COVID-19 positive test results and crafting communications to our stakeholders and reviewing next steps. All of this has left little spare time for us to do our normal day-to-day communication tasks, which we still must do.

    Therefore, the Executive Board came to the conclusion that in the best interest of our members, their families and their coworkers, postponing the conference until the spring was the best course of action.

    We hope that you will be able to join us in April. We made arrangements with the hotel, and if you have already booked your room, it will be automatically cancelled. However, if you plan to join us in April, you will have to rebook your hotel room. A link for rebooking will be sent to all members who registered for the symposium.

    Your PenSPRA Symposium registration will automatically carry over for April. If you plan on joining us on April 15 and 16, you need not take any further action as far as registering for the symposium. However, we understand that the new dates may not work for you and your schedule, so if you would like a refund, please contact Marta Howard at MartaH@cciu.org or 484-237-5171.

    We look forward to seeing everyone in person in April at the PenSPRA Symposium!

    Thank you for understanding regarding the symposium, and please do not hesitate to reach out if you have any questions.

  • Wednesday, September 09, 2020 2:30 PM | Anonymous member (Administrator)

    We have created a page that contains a collection of news articles, health agency resources and school system templates related to the flu and coronavirus. This page is by no means exhaustive and in no way serves as an endorsement for specific resources, but serves as a collection point for those seeking resources and exemplars. Visit the Coronavirus webpage to learn more.

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A Message from PenSPRA's President

Dear Colleagues,

I have been a member of PenSPRA for more than 20 years. I am honored and excited to serve as your association president. The truth is that I have not always been as active in PenSPRA as I am today. I am here to tell you that membership is a great start, but being an engaged participant is the best way to reap PenSPRA’s benefits. Plus being involved makes being a member a lot more fun.

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