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Congratulations, Andrew and Kristin!

We  thrilled to congratulate and recognize two exceptional PenSPRA members, Andrew Robinson of Gettysburg Area School District and Kristin Boyd Edwards of Reading School District, on being selected to be team members on NSPRA’s Communication Technology and Innovation Project Team (Special Committee).

To learn more about this and NSPRA's other 2020-21 Committees, Project Teams & Task Forces, click here!

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Welcome to PenSPRA!

The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.

PenSPRA News

  • Tuesday, February 23, 2021 3:11 PM | Anonymous member (Administrator)

    Does your school district have any students who plan to pursue a career in a communications field (i.e. journalism, English, public relations, advertising, graphic arts, etc.)? If so, encourage them to apply for the PenSPRA Scholarship!

    Each year, PenSPRA presents two, one-year scholarships worth $1,000 each. Scholarships will be awarded to one public school student from each of PenSPRA’s two regions. The candidates should have maintained at least a 3.0 GPA and have already been accepted at or applied to a two- or four-year college, vocational-technical school or other institution of higher learning.

    Completed applications for the scholarship must be submitted by Friday, April 16, 2021. Incomplete applications will not be considered. The recipients will be announced in May 2021.

    For more information and to access the scholarship application, please visit https://penspra.com/student-scholarship. Be sure to share this information with your districts' high school counselors!

  • Monday, February 08, 2021 12:54 PM | Anonymous member (Administrator)

    It is with great sadness that we have once again found it necessary to reschedule the annual PenSPRA Symposium. The Symposium is now being rescheduled for October 14-15, 2021.

    We know that you are disappointed, as are we. Hopefully, the third time is a charm! During times of crisis, it is often a much-needed relief to spend time with your colleagues in order to share plans, bounce ideas off of one another and renew energy. Unfortunately, due to the slow rollout and lack of vaccines, we want to err on the side of caution.

    We hope that you will be able to join us in October. We have made arrangements with the hotel, and if you have already booked your room, it will be automatically cancelled. However, if you plan to join us in October, you will need to rebook your hotel room. A link for rebooking will be sent to all members who registered for the symposium.

    Your PenSPRA Symposium registration will automatically carry over for October. If you plan on joining us on October 14-15, you need not take any further action as far as registering for the symposium. However, we understand that the new dates may not work for you and your schedule, so if you would like a refund or need to cancel your registration, please contact Marta Howard at MartaH@cciu.org or 484-237-5171.

    In much better news, we are pleased to announce that the PenSPRA Professional Learning Series will continue in the spring. More information regarding the upcoming webinar schedule will be sent out in the near future. Additionally, we have enjoyed receiving everyone's submissions for the Communications Contest and look forward to receiving even more submissions throughout the month of February! We plan to announce the winners in each category in early April.

    We look forward to these exciting events coming up in the spring, and we can't wait to see everyone virtually during the PenSPRA Professional Learning Series and in person at the PenSPRA Symposium!

    Thank you so much for understanding the reason for postponing the Symposium, and please do not hesitate to reach out if you have any questions.

  • Friday, January 29, 2021 9:42 AM | Anonymous member (Administrator)

    Getting our students back to full-time, in-person learning begins with getting our teachers and school staff vaccinated. In order to advocate for the swift distribution of COVID-19 vaccines to our education staff, the CCIU and a team of communications professionals from Chester County have compiled a toolkit of resources for school districts to use when encouraging parents to reach out to their local legislators and PA Department of Health officials.

    The toolkit below contains a letter for parents to send to legislators and the PA Department of Health, an email to parents explaining the need for advocacy efforts, a flyer, social media posts, a Facebook badge and Twitter posts! 

  • Tuesday, January 26, 2021 8:01 PM | Anonymous member (Administrator)

    This past year has asked a lot of each of us, so now more than ever, it's important to celebrate the accomplishments of our colleagues! Let's continue to validate the importance of school PR pros and the value we have all brought to our superintendents, schools, students and our communities during the most stressful of times. If you are able to judge for either of these contests, please follow the directions to participate under each section.

    CalSPRA Awards - Judges Needed

    The plan for judges involved in assisting with the CalSPRA Awards is to give judges the entire month of February to complete judging duties. CalSPRA uses Reviewr as their judging platform, which it makes it easy to log in and review at the judge's convenience.

    Interested in judging? Contact CalSPRA Past President/Awards Chair, Kindra Britt, at KBritt@cde.ca.gov for full details.

    PenSPRA Excellence in Education

    Communications Contest - Judges Needed

    Judges will review all assigned entries, provide professional feedback, and compare and score entries within each category. PenSPRA uses the online judging platform Submittable to review all submissions, which also allows all participants to log in at their convenience. Should you be interested in judging a specific category, we will do our best to accommodate your request!

    Judging begins March 15, 2021, and judges will have roughly a month to review assigned submissions.

    To submit your interest in becoming a judge, click here!

  • Monday, December 14, 2020 2:25 PM | Anonymous member (Administrator)

    PenSPRA Members,

    My name is Anthony Saraceno and I am a communication specialist at the Chester County Intermediate Unit located in Downingtown Pennsylvania. In addition to my job, I am a member of the Pennsylvania School Public Relations Associations (PenSPRA), the National School Public Relations Association (NSPRA), and a doctoral student in the Organizational Development (OD) program at the Cabrini University.

    The Study

    I am writing to invite you to participate in my research study, which seeks to understand the experience of crisis for communication professionals in K-12 LEAs. As communication, marketing, digital media and community engagement professionals, we have seen both the material and perceptual impact that crises can have on our organizations. However, our understanding of the experience of crisis, particularly for those who help to manage it, remains underdeveloped. This study looks to contribute towards our understanding of the experience of crisis and be one of the first studies to specifically utilize communication professionals in K-12 LEAs as primary subjects.


    In order to be eligible to participate in this study, you must be a communication, or some related job function, professional in a K-12 school, district or LEA who has at least 2-3 experience in your current organization and has assisted with a crisis during that time. I obtained your contact information from the PenSPRA [NYSPRA; NJSPRA] memberships list with the permission of the PenSPRA [NYSPRA; NJSPRA] leadership team.

    What You Will Need to Do

    If you decide to participate in this study, you will be participating in a series of virtual interviews with me. There will be approximately three interviews conducted over several weeks, with each interview lasting approximately an hour to an hour and a half, though the time will vary. Each interview will be recorded so that it can be transcribed and analyzed. Confidentially for all participants will be maintained by altering identifying information, utilizing pseudonyms for all participants, storing all recordings on a secure, password protected external hard drive and deleting all records within one year of the completion of the project. Within one week of each interview, I will reach out to set up a time for us to have a follow-up conversation to help verify both the information and the interpretation that I took away from our previous conversation.

    Remember, this is completely voluntary. You can choose to be in the study or not. If you'd like to participate or have any questions about the study, please email me at ajs586@cabrini.edu or give me a phone call at (610) 297-1121.

    Thank you very much.


    Anthony Saraceno

  • Wednesday, September 09, 2020 2:30 PM | Anonymous member (Administrator)

    We have created a page that contains a collection of news articles, health agency resources and school system templates related to the flu and coronavirus. This page is by no means exhaustive and in no way serves as an endorsement for specific resources, but serves as a collection point for those seeking resources and exemplars. Visit the Coronavirus webpage to learn more.

Have You Become a
PenSPRA Member Yet?

Join a driven, collaborative community that supports you as you share student accomplishments, gain valuable community input and shape public opinion. As a new member you will also be paired with an experienced mentor!

Membership benefits:

  • Free Regional Workshops
  • Access to Member Directory
  • Bi-weekly E-newsletter
  • Discounted Rate for Annual Publications Contest
  • Online Member Discussion Board and Resource Center
  • and more!

Learn more about PenSPRA or register to become a member.

A Message from PenSPRA's President

Dear Colleagues,

I have been a member of PenSPRA for more than 20 years. I am honored and excited to serve as your association president. The truth is that I have not always been as active in PenSPRA as I am today. I am here to tell you that membership is a great start, but being an engaged participant is the best way to reap PenSPRA’s benefits. Plus being involved makes being a member a lot more fun.

Read More!

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Phone: 484-237-5731

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