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Welcome to PenSPRA!

The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.

PenSPRA News

  • Friday, July 08, 2022 9:02 AM | Anonymous member (Administrator)

    Sarah Welch joined the Keystone Oaks School District as the Coordinator of Communications & Public Relations in September 2014. She is responsible for drafting, editing and designing all of the district's electronic and print publications, managing the district's website and providing content for the district’s social media outlets. Mrs. Welch also oversees several community programs, including the Golden Elves Holiday Giving Drive, Alumni Achievement Award program, and Golden Eagle Employee Excellence Award program.

    Mrs. Welch first joined the PenSPRA Board in 2019 as the scholarship committee chairperson. She was appointed board secretary and membership committee co-chairperson in 2021, and she will now serve as our new Board Vice President/President Elect. She will transition to the role of PenSPRA President in September 2023. 

    Sarah graduated from Duquesne University with a bachelor's degree in journalism. She currently lives in South Fayette Township with her husband and two children.

    Congratulations, Sarah!

  • Thursday, April 28, 2022 3:41 PM | Anonymous member (Administrator)

    As a volunteer-driven organization, PenSPRA relies on its members to serve in many capacities. We are very fortunate and thankful to all of the women and men who have stepped up to serve on our Executive Board.

    We currently have two vacancies on our Executive Board:

    • Vice President/President Elect & Program Co-Chair 
    • Social Media Chair

    If you are interested in serving in either of these roles, please email PenSPRA Executive Director Mary Curley at MaryC@cciu.org by June 1, 2022.

  • Thursday, April 28, 2022 2:18 PM | Anonymous member (Administrator)

    Join us for 2022 East/Central Workshop on Thursday, May 19! 

    This workshop is a great opportunity for school communication professionals to gather with colleagues and learn more about incorporating Diversity, Equity and Inclusion (DEI) into their school district and improve communication with Non-English-speaking families. The workshop will also include roundtable discussions about PR topics and common communications issues. 

    Workshop Speakers and Topics:

    Communications and DEI Working Together to Ensure Inclusive School Environments
    Presented by: Jennifer Shealy and Justin Brown, Downingtown Area School District

    Creating An Inclusive and Responsive School Community
    Presented by: Keziah La Torre and Kristen Rawlings, Wissahickon School District

    Effective Strategies & Tools for Effective Multilingual Communication
    Presented by: Melissa Reese and Karim Brown, Allentown School District

    We look forward to seeing everyone, as follows:

    Meeting Time: 1:00 to 4:00 p.m.
    Meeting Location: Wissahickon School District Administration Building (601 Knight Road, Ambler, PA)
    Happy Hour: 4:15 to 6:00 p.m. (Springhouse Tavern, 1032 N Bethlehem Pike, Ambler, PA)

    Please feel free to invite your district's DEI directors!

  • Thursday, March 31, 2022 12:18 PM | Anonymous member (Administrator)
  • Thursday, March 24, 2022 9:05 AM | Anonymous member (Administrator)

    It's the moment we've all been waiting for! The judges reviewed over 200 submissions and winners have been determined!

    All winners were notified via email, but you can also review their outstanding work by visiting www.penspra.com/2021-contest-winners. Congratulations to all! #penspra #schoolpr

  • Wednesday, March 23, 2022 9:22 PM | Anonymous member (Administrator)
    1. Anxious and Overwhelmed - Earning Trust and Respect From Stressed Out Staff: In case you missed the latest Join the Conversation event on October 6, check out the slide deck of presentation by Morgan Delack and Nathan Buhl from Finalsite
    2. School Advocacy and Outreach: How to Build Support for Your School from Your State and Federal Legislators Webinar Resources: If you were unable to attend this webinar, or would like to revisit the presentation, we are pleased to be able to share the powerpoint and Advocacy Toolkit with PenSPRA members. 
    3. PA Schools Ready - Back to School Resources Toolkit: PSBA has compiled a page of resources to keep schools up to date on health and safety guidance, districts' responses to the reopening of schools and much more. Click here to check it out!
    4. #SocialSchool4EDU - Newsletter: Join the #SocialSchool4EDU free newsletter for the tips and tricks you need to effectively tell your school's story on social media. Click here to join

  • Friday, January 29, 2021 9:42 AM | Anonymous member (Administrator)

    Getting our students back to full-time, in-person learning begins with getting our teachers and school staff vaccinated. In order to advocate for the swift distribution of COVID-19 vaccines to our education staff, the CCIU and a team of communications professionals from Chester County have compiled a toolkit of resources for school districts to use when encouraging parents to reach out to their local legislators and PA Department of Health officials.

    The toolkit below contains a letter for parents to send to legislators and the PA Department of Health, an email to parents explaining the need for advocacy efforts, a flyer, social media posts, a Facebook badge and Twitter posts! 

  • Wednesday, September 09, 2020 2:30 PM | Anonymous member (Administrator)

    We have created a page that contains a collection of news articles, health agency resources and school system templates related to the flu and coronavirus. This page is by no means exhaustive and in no way serves as an endorsement for specific resources, but serves as a collection point for those seeking resources and exemplars. Visit the Coronavirus webpage to learn more.

Have You Become a
PenSPRA Member Yet?

Join a driven, collaborative community that supports you as you share student accomplishments, gain valuable community input and shape public opinion. As a new member you will also be paired with an experienced mentor!

Membership benefits:

  • Free Regional Workshops
  • Access to Member Directory
  • Bi-weekly E-newsletter
  • Discounted Rate for Annual Publications Contest
  • Online Member Discussion Board and Resource Center
  • and more!

Learn more about PenSPRA or register to become a member.

A Message from PenSPRA's President

Dear Colleagues,

It is my honor to serve as president alongside the outstanding group of communication professionals that make up the Pennsylvania School Public Relations Association. PenSPRA is a collection of some of the finest education communicators in the nation. Our unique contributions as communicators, writers, graphic designers, video editors, event coordinators, public speakers, crisis experts, social media managers and webmasters are critical to the success of our schools. Our roles are essential for effective leadership in public education.

Read More!

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Phone: 484-237-5731

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