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Welcome to PenSPRA!

The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.

PenSPRA News

  • Tuesday, December 07, 2021 2:28 PM | Anonymous member (Administrator)

    We all deserve a moment to celebrate our hard work, especially our accomplishments from the past couple of years. Once you're done giving yourself a well-deserved pat on the back, consider entering for your chance to be recognized further in PenSPRA's annual Excellence in Education Communications Contest!

    The categories are:

    • Crisis Management/COVID-19
    • Graphic Design
    • Photography
    • Publications
    • Social Media
    • Special Purpose Projects
    • Videos
    • Website & Apps
    • Writing

    The contest runs through January 31, 2022.

    Learn more about the Communications Contest!

  • Tuesday, November 16, 2021 6:00 PM | Anonymous member (Administrator)

    Please join us a the PenSPRA Spring  Symposium for the inspirational keynote address by Rodney Walker.  

    Rodney Walker is an American author, entrepreneur, and inspirational speaker. He is the bestselling author of A New Day One, and is most known for his work in trauma-informed education. His award-winning keynote The Power of Resilience: From 12 Foster Homes to Harvard Universityhas received acclamation by school districts across the nation. A Chicago native, he has a Bachelors degree from Morehouse College and graduate degrees from Harvard and Yale University.

    Walker's presentations feature tapping into the power of visualization and adopting a growth mindset to build resiliency during difficult times.

  • Wednesday, September 22, 2021 10:33 AM | Anonymous member

    Like many of you, we had great hopes that we would finally feel safe and secure celebrating our member's tremendous work and reconnecting with each other this fall. 

    Unfortunately, we have deemed it necessary to reschedule the Annual PenSPRA Symposium to Thursday, March 31 and Friday, April 1, 2022. PenSPRA's leadership team has been closely monitoring the impact of the Delta variant as well as the resulting postponements or pivots to a virtual format being made by other similar organizations, including PASA, PSBA and PAIU, and have concluded that we need to yet again postpone this event. We also feel strongly that our members benefit greatly from in-person conversation, and ongoing virtual opportunities. With that in mind, we will host the PenSPRA Symposium in person this spring and hold a half-day virtual event on Friday, October 15, 2021.

    While we are again disappointed that this news is not what we had hoped for, the safety and health of all of our members will continue to come first and we are hard at work planning for the conference in the spring and cannot wait to see all of you there!

  • Tuesday, May 18, 2021 2:39 PM | Anonymous member
    We are so pleased to announce the 2020 Pennsylvania School Public Relations Association (PenSPRA) award recipients!

    While the past year and a half has been a challenging time for all of us, our PenSPRA 2020 Excellence in Education Communications Contest judges have remained determined to review over 250 contest entries we received in an effort to provide our school communicators with a moment to celebrate as we look forward to the end of the school year and the light at the end of the tunnel. To see the winners' names and projects, visit our Communications Contest Winners site www.penspra.com/contest-winners

    If you need to alter how a name and/or project is listed on the website, please email any changes to penspra@cciu.org and we will make those edits as quickly as we can.

    Additionally, at the rescheduled PenSPRA Annual Symposium in October, we still plan to honor winners with a presentation of awards.

    Congratulations again for all of your hard work and thank you for allowing us the opportunity to recognize your excellence whether you were a final winner or not!

  • Friday, January 29, 2021 9:42 AM | Anonymous member (Administrator)

    Getting our students back to full-time, in-person learning begins with getting our teachers and school staff vaccinated. In order to advocate for the swift distribution of COVID-19 vaccines to our education staff, the CCIU and a team of communications professionals from Chester County have compiled a toolkit of resources for school districts to use when encouraging parents to reach out to their local legislators and PA Department of Health officials.

    The toolkit below contains a letter for parents to send to legislators and the PA Department of Health, an email to parents explaining the need for advocacy efforts, a flyer, social media posts, a Facebook badge and Twitter posts! 

  • Wednesday, September 09, 2020 2:30 PM | Anonymous member (Administrator)

    We have created a page that contains a collection of news articles, health agency resources and school system templates related to the flu and coronavirus. This page is by no means exhaustive and in no way serves as an endorsement for specific resources, but serves as a collection point for those seeking resources and exemplars. Visit the Coronavirus webpage to learn more.

Have You Become a
PenSPRA Member Yet?

Join a driven, collaborative community that supports you as you share student accomplishments, gain valuable community input and shape public opinion. As a new member you will also be paired with an experienced mentor!

Membership benefits:

  • Free Regional Workshops
  • Access to Member Directory
  • Bi-weekly E-newsletter
  • Discounted Rate for Annual Publications Contest
  • Online Member Discussion Board and Resource Center
  • and more!

Learn more about PenSPRA or register to become a member.

A Message from PenSPRA's President

Dear Colleagues,

It is my honor to serve as president alongside the outstanding group of communication professionals that make up the Pennsylvania School Public Relations Association. PenSPRA is a collection of some of the finest education communicators in the nation. Our unique contributions as communicators, writers, graphic designers, video editors, event coordinators, public speakers, crisis experts, social media managers and webmasters are critical to the success of our schools. Our roles are essential for effective leadership in public education.

Read More!

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Phone: 484-237-5731

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