Welcome to PenSPRA!The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs. |
A Message from the Board: Amy Buckman
When I graduated from Lower Merion High School, I knew exactly what career I wanted. Now that I am back in Lower Merion School District as the director of school and community relations, I’ve learned that it is OK, and often even necessary, to pivot during a career journey to end up exactly where I should be. The key is being flexible enough to pivot, without letting go of the passion. At first, my career path followed a straight course: from graduating from the Medill School of Journalism at Northwestern University to my first job as an anchor and reporter at KWQC-TV in Davenport, Iowa. After three years, I made pivot number one: taking an off-air job as a producer for 6abc’s morning talk show, “AM/Philadelphia.” It was a tough decision, since I’d always wanted to be on-air, but I also wanted to be near my family and knew that my husband’s career wasn’t one that could shift easily from city to city, as many broadcaster careers demand. As it turned out, my off-air detour didn’t last too long. I had been sent to “babysit” the opening days of a murder trial that was expected to go on for weeks, when the defendant unexpectedly pleaded guilty. The station had sent a news van and videographer, but no reporter, so, I went on the air to share the breaking news. | Are you a PenSPRA member yet? Join a driven, collaborative community that supports you as you share student accomplishments, gain valuable community input and shape public opinion. As a new member you will also be paired with an experienced mentor! Membership benefits:
Learn more about PenSPRA or register to become a member here. |
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c/o Chester County Intermediate Unit Downingtown, PA 19335 Phone: 484-237-5171 | 2020 PenSPRA All Rights Reserved. |
