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Annual PenSPRA Symposium: Spring 2024

  • Thursday, March 07, 2024
  • Friday, March 08, 2024
  • The Penn Stater Hotel & Conference Center


  • Cancellation Policy: cancellations prior to February 29, 2024, will receive a 100% refund. If cancelling after February 29, 2024, a refund will not be issued and payment will still be expected.

Attend the largest gathering of school public relations professionals in Pennsylvania! 

Mark your calendars for the annual PenSPRA Symposium on Thursday, March 7 and Friday, March 8, 2024, at the Penn Stater Hotel & Conference Center in State College, PA.

Symposium Speakers and Topics:

Sondra Whalen, Director of Student Programs & Communications at Vernon Verona Sherrill Central School District

  • Presentation Title: Profile Your Audience Like an FBI Agent: Five Psychological Concepts to Take Your Communications to the Next Level

Rebecca Bultsma, Artificial Intelligence (AI) Speaker, Trainer & Consultant and Director of Communications at Westwind School Division

  • Presentation Title: The One With ChatGPT: Making Friends with AI

Mellissa Braham, Associate Director at NSPRA

  • Presentation Title: How Can School PR Meet the Employee Recruitment and Retention Challenge?

Amy Buckman, Director of School & Community Relations at Lower Merion School District & Shawanna James-Coles, Director of Diversity, Equity and Inclusion (DEI) at Lower Merion School District

  • Presentation Title: Building Blocks of Belonging

Mark Walz, Attorney and Partner at Sweet, Stevens, Katz & Williams LLP

  • Mark Cheramie Walz dedicates his work to the use of technology in education and advising practical solutions that reduce liability while harnessing the benefits of new technology. Mark frequently presents to school administrators, parents and students on the safe use of social networking and modern technology both in school and at home. Mark has gained unique insight into computer and mobile phone forensics, social networking and the pitfalls of modern technologies.

Melissa Smith, Assistant Director of Communications & Learning Solutions at the Chester County Intermediate Unit  & Kevin Kaufman, Director of Communications and Development, Cheltenham School District

  • Cheltenham School District: Crafting an Authentic Community Brand

Panel Discussion:

National Media Attention

Panel Topic: What Happens When the Crisis Goes National

Gold Mine Sessions:

Melissa Reese, Communications Manager at Allentown School District

Topic: Create Reels That Reach

Additional topics coming soon!

Learn more about the event, speakers and their topics by visiting the Symposium webpage.

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