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Message from Communications Contest Chair Rachel Riley

Like many in this field, my career path has taken a few turns, and I am truly grateful that it led me to school communications. Wherever your path has taken you, I am glad it has brought you here as well. Every day is a new adventure, and that is part of what makes this work so meaningful. School communications brings together storytelling, strategy, and service in a way that feels both purposeful and impactful. It challenges us to be creative, thoughtful, and responsive to the needs of our communities.

As we move through seasonal transitions, from the energy of the start of the school year to the fast pace of winter and into the sense of renewal that spring brings, our work continues to evolve alongside our school communities. Each season offers new stories to tell, new milestones to celebrate, and new opportunities to connect with students, staff, and families in meaningful ways.

What I enjoy most about this work is the opportunity to create meaningful connections. We are not just sharing information, we are helping families feel informed, engaged, and connected to their schools. We get to shine a light on student success, elevate staff voices, and tell the stories that make each district unique. Whether it is celebrating achievements, navigating challenges, or simply keeping our communities in the loop, our role is important in building trust. In a time when clear and thoughtful communication matters more than ever, this work feels especially important.

I also hope that if you attended this year’s Symposium, you were able to take away something sweet, whether it was a new idea, a fresh perspective, or a meaningful connection, to bring back to your district. Opportunities like these are a great reminder of how much we can learn from one another and how valuable this network truly is. The collaboration and support within this group is something I truly appreciate.

I am proud to be part of this community and grateful to learn and grow alongside all of you.

Warmly,

Rachel Riley
Wallingford-Swarthmore School District
rriley@wssd.org


c/o Chester County Intermediate Unit

Downingtown, PA 19335

Phone: 484-237-5171

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