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PenSPRA Join the Conversation

  • Thursday, December 07, 2023
  • 3:00 PM - 4:00 PM
  • Held via Zoom



Join us on Thursday, December 7 at 3:00 p.m. to hear from Jennifer Chicosky, Chester County Intermediate Unit (CCIU) marketing & community engagement manager, about optimizing school communications by tracking and analyzing digital content performance, presenting methods to do so and highlighting free tracking tools for evaluating website traffic, user engagement and conversion rates.

About the Presentation

Presented by Jennifer Chicosky, CCIU Marketing & Community Engagement Manager

Optimizing school communications requires tracking and analyzing the performance of digital content. This presentation will explore ways to track digital content and showcase a few free tracking tools that provide valuable insights. These tools offer diverse features and capabilities to analyze website traffic, user engagement and conversion rates. By implementing effective tracking methods, school communicators can gain a deeper understanding of audience behavior, evaluate performance and enhance the overall user experience.

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