PenSPRA's Strategic Plan
The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969. It continues to be one of the largest state chapters of the National School Public Relations Association (NSPRA). Several PenSPRA members have served as NSPRA Presidents and the Chapter is the recipient of more than eight Blue Ribbon Awards. PenSPRA is divided into three regions, West, Central, and East, and is governed by an Executive Committee of three elected officers: President, President- Elect, and Secretary/Treasurer. Other members of the Executive Board include: West, Central, and East Program Chairpersons, Contest Coordinator, Newsletter Editor, Membership Mentors, Symposium Committee Members, Fundraising Chairs, Reference Librarian, NSPRA Representative, and PenSPRA’s Immediate Past President. Members of the PenSPRA Executive Board 2000-2001 developed this Strategic Plan. Many thanks go to Marci Davis, Kathy Disque, Jane Filowat, Michale Herrmann, Ellen Jamison, Pat Kennedy, Tom Labanc, Jessie Long, Anita Miller, Todd O’Shell, Regina Reitmeyer, and Jan Zastawniak for their hard work and vision.Published: March, 2002 The Pennsylvania School Public Relations Association strengthens and evaluates the leadership role of the school communications profession, fosters the continual development of its members, celebrates student and teacher achievement, and promotes school and community partnerships in support of education. PenSPRA's Beliefs |
Professionalism
We will develop and support a wide range of activities, including programs, recognitions, awards, workshops, and special events to highlight the value and enhance the profession of school communications.
Membership Development
We will plan and implement ongoing programs to orient and educate members. These programs will be based on membership needs assessments.
Partnerships
We will continue to develop networks with other organizations, with a common goal to enhance school and community partnerships.
School and Community Relations Outreach
We will advocate school programs that enhance communication and encourage parent and community involvement.
New Member Services
We will initiate programs and services geared to acclimating new professionals in areas of education and communications.
Goal # 1 Professionalism
Speakers BureauTo raise awareness of the organization throughout the state.
Professional Registration Program
To enhance the credibility of communications professionals as those committed to high quality communications activities within the education arena and to increase the skill level of members.
Job Description Booklet
To increase awareness of PenSPRA, raise the educational value of high quality communications, and continue to encourage school districts to hire qualified professionals.
Goal # 2 Membership Development
Implement Program Plans (West, Central, & East)
To provide programs for members and others in education or education related fields that adhere to the mission, beliefs, and strategic plan of PenSPRA. Also, to utilize the resources of other professional organizations to expand the knowledge and skills of our members.
State Meeting
To offer development opportunities and planning time, to present incoming officers to the membership, and to recognize accomplishments of the organization, its members, and others who have contributed to quality school/community relations.
New Member Orientation Program
To introduce members to PenSPRA and NSPRA and their services, to provide background on basic precepts of school community relations, to involve new members in the life of PenSPRA and its national organization.
Survey
To determine continuing development needs of widely experienced members with an annual survey.
Goal # 3 Partnerships
Pennsylvania Association of School Business Officials
To continue to improve and expand the partnership between PenSPRA and PASBO.
Pennsylvania School Boards Association
To continue to improve and expand the partnership with the Pennsylvania School Boards Association.
Other Educational Groups
To increase the awareness of PenSPRA, the educational value of high-quality communications, and continue to emphasize that PenSPRA members are well-qualified professionals.
National School Public Relations Association
To determine continuing development needs of widely experienced members with an annual survey.
Goal # 4 School and Community Relations Outreach
Parent Groups
To extend professional communications services to parent groups working within the school districts or Intermediate Units.
Community Groups/Businesses
To provide development opportunities for members of PenSPRA to work with community groups and businesses to highlight education and build partnerships.
Annual Publications Contest
To continue to recognize and encourage good communications efforts by volunteers or employees who are not professional school communications specialists.
Develop Comprehensive Campaign to Heighten Awareness for School/Community Relations
To build awareness for the importance of high quality communications as a management tool and to establish PenSPRA and its members as committed high quality professionals.
Goal # 5 New Member Services
New Member Programs
To continue to improve and build the skills of new members.
Membership Introduction
To introduce members to PenSPRA and NSPRA and their services, to provide background on basic precepts of school community relations, to involve new members in the life of PenSPRA and its national organization.
Ongoing Review of Membership Products and Services
To continue to improve support services and growth opportunities to new members.
Seminar Scholarships