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It is with great disappointment that we have once again found it necessary to reschedule the annual PenSPRA Symposium. The Symposium scheduled for October 1 and 2, 2020, is now being rescheduled (again) for April 15 and 16, 2021.

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Volunteers Needed for Crisis Communication Study

Monday, December 14, 2020 2:25 PM | Anonymous member (Administrator)

PenSPRA Members,

My name is Anthony Saraceno and I am a communication specialist at the Chester County Intermediate Unit located in Downingtown Pennsylvania. In addition to my job, I am a member of the Pennsylvania School Public Relations Associations (PenSPRA), the National School Public Relations Association (NSPRA), and a doctoral student in the Organizational Development (OD) program at the Cabrini University.

The Study

I am writing to invite you to participate in my research study, which seeks to understand the experience of crisis for communication professionals in K-12 LEAs. As communication, marketing, digital media and community engagement professionals, we have seen both the material and perceptual impact that crises can have on our organizations. However, our understanding of the experience of crisis, particularly for those who help to manage it, remains underdeveloped. This study looks to contribute towards our understanding of the experience of crisis and be one of the first studies to specifically utilize communication professionals in K-12 LEAs as primary subjects.


In order to be eligible to participate in this study, you must be a communication, or some related job function, professional in a K-12 school, district or LEA who has at least 2-3 experience in your current organization and has assisted with a crisis during that time. I obtained your contact information from the PenSPRA [NYSPRA; NJSPRA] memberships list with the permission of the PenSPRA [NYSPRA; NJSPRA] leadership team.

What You Will Need to Do

If you decide to participate in this study, you will be participating in a series of virtual interviews with me. There will be approximately three interviews conducted over several weeks, with each interview lasting approximately an hour to an hour and a half, though the time will vary. Each interview will be recorded so that it can be transcribed and analyzed. Confidentially for all participants will be maintained by altering identifying information, utilizing pseudonyms for all participants, storing all recordings on a secure, password protected external hard drive and deleting all records within one year of the completion of the project. Within one week of each interview, I will reach out to set up a time for us to have a follow-up conversation to help verify both the information and the interpretation that I took away from our previous conversation.

Remember, this is completely voluntary. You can choose to be in the study or not. If you'd like to participate or have any questions about the study, please email me at ajs586@cabrini.edu or give me a phone call at (610) 297-1121.

Thank you very much.


Anthony Saraceno

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