Connor Gleason, finalsite.com
Every August and September, schools witness an incredible surge of energy. The back-to-school season is brimming with excitement — the chatter of students reuniting after the summer break, the excitement of parents finally getting the kids out of the house…Parents, students, and staff are all abuzz.
However, as the initial thrill fades, keeping that energy is challenging as the year progresses. The enthusiasm of day one starts to wane, replaced by the pattern of assignments, emails, and daily routines. School marketing and communication professionals are presented with a challenge that's arguably tougher than gearing up for the first day: How do you capture and sustain that initial spark throughout the school year?
This is where strategic community engagement at your school plays a pivotal role— setting standards and putting your communications tools in play can help keep the momentum going and make day 100 feel like day one.
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