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If you’ve heard it once, you’ve heard it a thousand times: school communicators are storytellers. We educate, inspire, and move hearts and minds with our work. Sometimes we get to tell incredible stories of student success, resilience, and compassion. We get to share good news and highlight our schools’ strengths.

We’re also tasked with communicating the more complex, district news. Board policies, referendums, schedules, safety and daily operations are important and can also pull storytellers away from their audience and objectives. 

However, It doesn’t have to be a student-driven success story for students to be the center of your communications. 

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