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It is with great disappointment that we have once again found it necessary to reschedule the annual PenSPRA Symposium. The Symposium scheduled for October 1 and 2, 2020, is now being rescheduled (again) for April 15 and 16, 2021.


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Tips for Running an HR Marketing Campaign

Friday, October 14, 2022 3:33 PM | Anonymous member (Administrator)

Ashley Boyd, Chester County Intermediate Unit Senior Communications Specialist, AshleyB@cciu.org

Are you facing staffing shortages in your district or IU like many across the country? To tackle this, our communications and marketing team, along with the HR department and organizational leadership, came up with a plan for addressing the Chester County Intermediate Unit's (CCIU) many open positions.

Here are some tips for starting your own HR marketing campaign for your district or IU! First, with the help of HR, identify the top positions that need to be filled. Then, ask supervisors of those roles to identify current staff members to be interviewed and photographed for your recruitment campaign. Using “real” employees highlights different experiences, opportunities and reasons why people should consider joining your team.

Last, creating simple graphics in a platform like Canva is easy! Use the photos and testimonials you collect to transform these graphics into a social media campaign, website highlight, billboards, direct mailers or print advertisements. The possibilities are endless, and these posts encourage engagement between colleagues, friends and family members which in turn expands your recruitment efforts!

The following are some sample graphics that were used for the CCIU's campaign:


Do you have any tips or best practices that you would like to share with your peers? Submit a write-up and any additional supporting information to penspra@cciu.org for a chance to be featured in our newsletter.
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