Morgan Delack, finalsite.com

When I think back to my time in school (many) years ago, school-to-home communications were simple. Before the age of email, field trip information came home as a flier in my backpack. Inclement weather closures weren’t even communicated at the school or district level. Do you remember waking up early, turning on channel 5, and crossing your fingers that your school’s name was on the scrolling list at the bottom of the screen? Those were the days! 

Now that we live in a digital world with parents expecting more personalized communication across a variety of channels, school-to-home messaging gets complicated. The truth is, there isn’t one single method of communication that schools can rely on for everything. Can you imagine if simply posting something on your website or sending one email was enough? Your lives would surely be easier! Keeping your community updated and informed requires a complex set of digital tools and systems.

So, what should be in your school or district’s digital communications toolkit?

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