Being sent to the principal’s office doesn’t have to be a bad thing. When school communications staff and principals work side by side, they can create proactive solutions, boost engagement and produce positive results — from increasing middle school enrollment to improving the customer experience for visitors to delivering strong school communications.
This school year, focus on strengthening your relationships with school leaders. Start by sharing good resources like The Communicating Principal by NSPRA members Trinette Marquis, APR, and Natalie A. Nash. Help to create strategic school communications about important topics, such as attendance, student learning and engagement, positive relationships and mental health. Provide your comms support and expertise to assist with addressing any pain points, building trust within their school community and preparing timely, useful communications for all stakeholders.
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