PenSPRA is hosting a combined virtual and in-person symposium this year! The virtual event will be held on Friday October 15 and the live event will take place on March 30- April 1 at the Conference Center at Shippensburg University.
The virtual half-day workshop will featuring two exceptional speakers and an open member forum discussion on current topics. Learn more about our speakers and their presentations below. The half -day virtual workshop is included with your registration to the PenSPRA 2022 Spring Symposium. Click here to learn more.
Session 1 - 8:30 a.m. to 9:30 a.m.
Surviving Social Media in a One-Person School PR Shop
presented by Andrea Gribble
Are you struggling to find the time and the content to share on your social media channels? You are not alone, but it doesn’t have to be that way! Learn the five key strategies to develop a storytelling system for your school. Discover what works, what doesn’t and the examples you need to make meaningful improvements. Walk away with a plan and supporting resources to manage social media, instead of letting social media manage you!
Andrea Gribble, Founder of SocialSchool4EDU
Andrea’s passion is helping schools recognize their daily awesomeness and sharing that story with the world. She’s built a team that celebrates hundreds of schools across the country! #SocialSchool4EDU provides full social media management, offers an intensive Social Media Bootcamp, and runs a vibrant online community that provides ongoing professional development for school social media champions.
Session 2 - 9:45 a.m. to 10:45 a.m.
What Everyone Gets Wrong About Creating Advocates
Presented by Sarah Robertson
It's easy to become preoccupied with all the "detractors" - those community members that have negative things to say about you and your schools. However, research shows that the best way to build broad community support is to focus on creating advocates. Yet unlike a marketing campaign that can reach hundreds or thousands, advocates have to be built one by one. In this session, we cover the counterintuitive blueprint to create advocates in your community.
Sarah Roberson, Senior Education Advisor at Apptegy
Sarah has been working with schools for over 25 years as a nonprofit professional, most recently as the Executive Director of City Year Little Rock. She has a passion for building collaborative partnerships that result in student success. From the classroom to the superintendent’s office, Sarah understands the interdependent nature of school districts and the need for clear communication and expectations. Sarah enjoys making communication easier for teachers, staff, and administrators so they can focus on students!